Push notifications are a powerful marketing tool with a wide set of options to keep users engaged. Online stores and news media use this technology for regular interaction with their customers, readers. In this review, we will try to clarify some technical features of web push notifications. How is the technology connected to web browsers? Can you receive push notifications when your browser is not running?
What is a push notification?
There are two main types of push notifications.
- App push notifications
- Web push notifications
The first are embedded into mobile apps to notify users about the app – updates, news, etc.
Web push notifications (or browser push) are used by websites for instant communication with their subscribers.
Read more about types of push notifications.
Can you receive push notifications if your browser wasn’t opened? This question is only relevant for web push notifications because they work via browsers. App push appears on a smartphone if an app is installed and notifications are allowed.
Read our article ‘What are push notifications?‘.
How does it work?
We will review how web push notifications operate to understand if it is possible to receive a message when the browser is closed.
On the user side, when one visits a website that has activated push technology, they will see an opt-in widget.
A user can allow or block notifications from a website with just one click. If the request is approved, a visitor becomes a subscriber. After that, the subscriber will start to receive push messages from this website.
Notifications pop up on a mobile or desktop user’s screen. The subscriber can click on it, and they will be redirected to a sender’s website.
In order to use push technology, a website needs to be registered on Gravitec.net’s push platform, and perform the simple integration procedure.
Learn how to send automated campaigns from RSS feed.
Push technology works via browsers, a website’s server, and a message server. Each subscriber is assigned a unique ID. The system stores the user’s metadata (region, operating system, and browser type, version), to aid the push client in creating push campaigns.
Learn more about the push notifications technology.
Gravitec.net provides clients with their campaign statistics, where they can track subscribers’ activity, the opt-in/opt-out rates, CTR, etc. Using the stored user metadata, they can even create targeted campaigns.
Read more about the push notification segmentation tool.
One of the main benefits of web push is the simplicity of collecting subscribers. However, it is important to remember that subscribers can always disable notifications when messages are intrusive, or irrelevant.
How to enable or disable push notifications on your browser?
Users can easily disable or enable notifications in browser settings after subscription in just a few steps.
Here is a general guide without current details for specific browsers.
- Go to your browser menu and select “Settings”
- Find ‘Site settings’ in Advanced Options
- Click on “Notifications”
- Select the websites you want to block, or allow (their notifications)
Menu item names depend on a particular browser and device, but the idea is the same (Menu – Setting – Site settings – Notifications – Block, Allow, Edit or Remove).
Can I receive push notifications if my browser wasn’t opened?
Finally, we can answer the main question of this article.
On a desktop device, You can not receive push notifications if your browser is not running. A web push notification can only be delivered if the subscriber is online and the browser is running. Notifications will be delivered via the browser, from websites where you allowed notifications. Note that if you allowed notifications from a website while you were running Chrome, you won’t receive notifications from them if you are running Firefox, or if you are on a different device.
Things are a bit different for mobile users. If a smartphone (Android) owner has installed and activated a browser app (Chrome), they will receive notifications when their screen is unlocked. It is the only requirement for delivery.
Can I receive push notifications when my browser is not running? – No, web push notifications can not be received on a PC unless a browser is running.
Web push notifications appearance and delivery depends on the browser and the operating system. While a browser is closed (or inactive for smartphones), a user won’t be able to see a notification.
The Gravitec.net system compiles statistics for clients, which allows them to see subscriber activity, including by segments (different devices, browsers, etc.). These capabilities are important for marketers to achieve good results in their push campaigns. Targeted campaigns are more effective due to their connection to specific subscribers’ interests, user groups. Being able to see statistics, Gravitec.net clients can schedule campaigns according to when their subscribers are most likely to be online.
Read more about push notification time settings.
Here is our summary:
- Web push notifications depend on whether or not the browser is running. This is not the case for app push.
- Website visitors become subscribers when they click “Allow” in the notification opt-in widget (browser service window).
- Web push notifications appear on a recipient’s device (mobile and desktop) when a subscriber is online with an active browser.
- A subscriber can easily turn on/off notifications from a specific website in browser settings.
- To add push technology to a website, you need to register with Gravitec.net and perform a simple integration procedure.
- Gravitec.net clients have a wide range of marketing tools. Besides creating and sending push notifications, you can analyze statistics, use automation and segmentation features.
If you have any questions about push campaigns, please contact our support team.