Push notifications are a proven way for re-engagement. They are totally embedded in our everyday life. The most frequent thing we react to is the sound or the light signal on our smartphone. A new message has come! The push notification from an app tells us that it’s time to postpone all affairs and read the new message.
You should agree, that’s hard to ignore. Therefore, push notifications are so interesting tool for marketers. Let us see how many types of push notifications exist and how you can reach your consumer through them.
How Many Kinds Of Push Notifications Are There?
- The most common push notification type is an alert from mobile apps.
- The technology development has led to the introduction of the same tool for websites. This is how web push or browser push notifications came about.
- Push notifications pop up on the wearable devices as well. This type of communication is also worth paying attention to, if you want to engage such audience.
- Extended version of alerts from mobile apps — Inbox push notification.
We proceed to a detailed study of each channel.
App Push Notifications (Mobile)
The main goal of app push notifications is to deliver information to the user and return him back to the application. These alerts appear at the top of the smartphone screen even if the app is closed. Their brief text allows to select the following action: respond and click on the message, or swipe it off the screen and view it later in the app.
Messengers and Email clients use this channel to notify the user about a new message. However, push notifications work excellent for commercial purposes too. If your application is installed on a user’s smartphone, a simple way of direct interaction is opened for you.
Depending on the subject and tasks, mobile notifications are known in three common types:
- Transactional messages inform you about the action (for example, the payment transaction), the terms (the time and place of goods delivery after purchase), the deal changes (the delayed flight).
- System notifications inform the user about the new app features, the fresh offers (new product release, etc.).
- User notifications are typical for instant messengers, Email clients. They announce the new messages in your account.
The technology is supported by iOS and Android, so every smartphone owner is familiar with push notifications firsthand.
However, the user can regulate the mobile notifications receipt. The delivery function is turned on/off in the app settings. Therefore, the marketer must reckon with the consumer convenience. The channel communication strategy is based on the knowledge of the user’s preferences and interests.
Web Push Notifications
The technology works through all popular browsers (Chrome, Opera, Firefox, and Safari). OS Windows, MacOS, Android supports it.
Therefore, a business reaches wide audience with this channel. After the technology installation, your website collects its own subscriber base. Subscription occurs in one click in the browser service window:
To connect the technology to the website without prior development, use the push provider service.
As in the case of mobile apps notifications, web push marketing strategy requires attention to customer needs. Campaign statistics allows determining subscribers’ preferences, convenient delivery time, relevant content, notification design, etc.
After the campaign launch, every subscriber from the list receives your notification when their browser is opened.
Still, the user controls his opt in/out through the browser settings.
Read more about what web push notifications are.
Wearables Push Notifications
Settings of both devices allow adjusting the receipt of any alerts. The notification appearance on the wearable device differs from app push in a smaller characters number due to its smaller screen.
Inbox Push Notifications
The user views this extended type of mobile notifications in the application Inbox. The message appears in HTML format with images, links.
With this feature, you deliver information even to those users who have disabled receiving push notifications on a smartphone. Sent messages are stored in the Inbox until the application opens. So, the consumer does not miss important alerts, but reads them at a convenient time.
The same works for web push for Windows 10 and Mac OS. All received alerts are redirected to the Notification Center. Therefore, the user can view all unopened messages later.
If you have any questions about the push technology, please contact our support team.