Push notifications look different for users with various devices and installed browsers. To use web push appearance correctly for each platform we should find out allowed text character limits, image sizes, etc. Otherwise, there is a risk to send cropped messages.
For example, if browser supports push notifications with title of 40 characters, your header with 60 characters will not be readable.
We’ll review allowed web push character limits for different operating systems and browsers.
What is The Number of Characters That I Can Put in Mobile Push Notification?
On mobile devices, push notifications pop up at the top of the screen. To see a notification a user have to unlock their device.
Gravitec.net platform provides clients with opportunity to check a web push preview for each available browser and OS. Thus, while creating a notification you can see exactly the same message your recipients get. Therefore, we can check the character limit for any platform in real time.
Let’s get to it.
A title contains up to 65 characters, a description is generally limited by 240 characters. However, some parts of this texts can be lost accordingly to browsers features.
Android devices can receive notifications via four browsers: Chrome, Opera, Firefox and Yandex. Besides, Android supports rich web push with big images and extra buttons.
That’s a preview example for Chrome browser on Android device.
The visible text limitation is 30 characters for a title and 65 characters for a message body. The same characters number is available for Yandex browser.
Chrome, Opera and Firefox allows expanded web push appearance with unlimited body length. A user needs to swipe down a pop-up to read more info from a message, if it contains extra characters.
Chrome and Yandex has the same character limits as in the basic web push form. In Opera, the message body length is shorter comparing to the standard notification type.
Title character limits (basic web push):
- Chrome – 30;
- Opera – 50;
- Firefox – 30;
- Yandex – 35.
Currently, iOS doesn’t support web push notifications. However, app push notifications are available for iOS devices. It means that apps can reach iPhone users with push notification, unlike websites. In that case, app push notification limits are 4 lines or 178 characters.
Web Push Notification Character Limit Across the Top Browsers
Let’s take a look at web push character limit for desktop devices and operating systems.
Desktop OS, considering in our review, are Windows 7, Windows 10 and MacOS. And we’ll deal with desktop browsers as well. There are Chrome, Opera, Firefox, Yandex and Safari.
We’ll summarize character limits for different OS:
- Windows 7. Title — 50 , body – 130
- Windows 10. Title — 75, body – 155
- MacOS. Title – 35 , body – 50
- Windows 7, rich web push. Title – 30, body – 45
- Windows 10, rich web push. Title — 75, body – 155
On Windows 10, push notifications go to the Notification Center, if there was no user action after displaying on a screen. A recipient can view them later at any convenient time.
- Windows 7. Title — 55 , body – 225
- Windows 10. Title — 75, body – 145
- MacOS. Title – 50, body – 60
You can edit the message length directly in the Gravitec account. It will help to send clear and not cropped notifications.
Firefox on both Windows versions allows the same message length: 55 characters in a title and 200 in a description. While send push notifications via Firefox on MacOS devices you should put up to 36 characters into a title and up to 50 into a message body.
Yandex desktop browser as well as Chrome allows rich notifications sending for Windows.
- Windows 7. Title — 50 , body – 255
- Windows 10. Title — 50, body – 255
- MacOS. Title – 40 , body – 115
- Windows 7, rich web push. Title – 50, body – 55
- Windows 10, rich web push. Title — 50, body – 55
For a proper push campaign launch, marketers have to consider browsers features. Notification character limits are intended to clarify the message for subscribers.
Gravitec platform provides clients with access to push notification preview in different browsers and OS. Thus, you can see the real web push appearance on various user’s devices.
Rich web push feature is available for Chrome and Yandex on Windows, and for Chrome, Opera, Yandex on Android. To achieve better results mix both notification types (basic and rich) to provide more variety.
Marketers can use the segmentation tool for sending relevant messages to separate recipient groups. For example, you can divide your subscriber base by browsers, operating systems to create specific notifications for them.
Read more about push notification segmentation in our guide.
If you have any questions about push campaigns launch, please contact our support team.