Category Best Practices

Web Push Notification Best Practices in 2024

For proper use of any marketing channel, you need to understand its core functions and features. Web push notifications are well known for their interaction simplicity, but most marketers don’t explore their advanced capabilities.  Add Push Notifications to Your Website… Continue Reading →

Push notifications for Trading Technical Indicators: Do traders really use them?

Trading technical indicators alerts and notifications are crucial in the world of trading. Technical indicators are mathematical calculations based on the price and/or volume of a security, which can provide traders with valuable insights into market trends and potential price… Continue Reading →

Push Notification Optimization: Strategies for Boosting Opt-In Rates and Retention

To become a push notification subscriber, you only require to give your permission to receive notifications. When you visit a website with push notifications enabled, a message will pop up asking if you want to receive updates from the site…. Continue Reading →

How to get 200,000 additional sessions per month by sending push notifications – the media company case study

Recently, we interviewed one of the Gravitec.net clients – Tim Kraaijvanger who is a marketer at Scientias.nl. Scientias.nl is a Dutch science-popular website with over 1,5 million readers. The interview resulted into the push notifications case study where we reveal… Continue Reading →

Push Notifications Examples and Use Cases to Get Started for Blogs, Media, SaaS and E-commerce Websites

A website of any industry meets difficulties trying to reach its audiences with its content. Typically, people search for the information they need at the moment in Google, visit a website, and leave it. Web push notifications help retain your… Continue Reading →

10 Benefits of Using Behaviour Automation to Grow your Media: Success Story

In the midst of the worldwide pandemic, people check on the latest news more often than before the crisis. So, media companies got significant traffic growth especially at the peak of the crisis. At the same time, advertising budgets are… Continue Reading →

How to Reduce the Web Push Unsubscribe Rates

When a visitor comes to a website, they are given the option to subscribe to notifications. And, if they agree, then they start receiving them. However, over time, some subscribers choose to opt out, or unsubscribe from the notifications. This… Continue Reading →

How to Utilize Images in Push Notifications to Get Best Results

You can customize the appearance of your push notifications in different ways by the use of graphic elements. You can use either: Standard images Rich push In this review, we talk about images in push notifications and their influence on… Continue Reading →

What is the Optimal Frequency to Send Push Campaigns?

Despite the simplicity of collecting subscribers with push notifications, many factors impact campaign CTR. For example, when you use the same picture for all of your campaigns instead of using a variety of them, your notifications will attract less attention… Continue Reading →