Category Marketing Strategies

Is LinkedIn Premium Worth It? A Comprehensive Guide for Jobseekers, Recruiters, and Sales Professionals

Are you thinking about investing in a LinkedIn Premium account but not sure if it’s worth it? Don’t worry, you are in the right spot! Whether you’re searching for a job, looking for potential candidates, or trying to generate leads,… Continue Reading →

Impasto.io or Expandi — How to choose between these two LinkedIn tools?

The statistics show that 4 out of 5 of LinkedIn’s 900 million members drive business decisions. It makes LinkedIn the most promising channel for direct B2B sales today. That is the reason why you might wish to discover professional tools for generating… Continue Reading →

Impasto.io as the Dripify alternative — Is there any difference between these LinkedIn tools?

As a recruiter, entrepreneur, or sales representative, you know that success on LinkedIn requires hard work and dedication. But with the help of automation tools like Dripify and Impasto, you can streamline your campaigns and achieve your goals more efficiently…. Continue Reading →

How to Effectively Use AI-Generated Images in Your Digital Marketing Campaigns

AI-generated images are becoming increasingly popular in digital marketing campaigns. These images are created using artificial intelligence software that uses algorithms to analyze and mimic pre-existing images. The result is a new image that is unique but based on existing… Continue Reading →

How to increase the Social Selling Index on LinkedIn to an 80 score?

In 2014, LinkedIn developed the Social Selling Index (SSI) for Sales Navigator and made it available for all LinkedIn users in 2015.  What does the SSI score mean? The SSI score shows how active you are in the LinkedIn network… Continue Reading →

How to Generate Leads for Small Businesses — 10 Lead Generation Strategies and Services to Get Ahead

It could be a struggle to find your first leads, if you’re running a small business or a startup. No matter how good your business is, you might spend hundreds of hours or even tons of money for lead generation… Continue Reading →

12 Amazing Content Creation Tools You Should Have Started Using Yesterday 

Content creation is all fun and games until you find yourself staring at your computer or phone screen at 3 in the morning at a loss for how to make your content better. Perhaps you have reached an invisible wall… Continue Reading →

How to Increase Customer Loyalty in 2023: Top 11 Tips

While many companies concentrate on attracting new customers, knowing how to increase your customer loyalty is even more critical. After all, loyal customers spend more and recommend you to their friends. When it comes to ROI, research shows that if… Continue Reading →

Digital Marketing Trends in 2023 — How to Get a Leg Up on the Competition

Choosing your marketing strategy is no small feat as the world changes and new demands and challenges keep rising. The marketing plans for 2023 are influenced by ethical data practices and ways to interact with consumers who have to spend… Continue Reading →