LinkedIn Management Tools – TOP-15 Services to Elevate your Online Presence

LinkedIn, a professional networking juggernaut, has become an indispensable platform for individuals and businesses alike. Its significance extends beyond connecting professionals, evolving into a powerful tool for brand promotion and business growth. In this digital era, the importance of effective LinkedIn management has grown exponentially, with businesses recognizing it as a key element in their overall social media strategy. This introduction sets the stage for a deeper exploration of the top 15 LinkedIn management tools, each designed to harness the platform’s potential and elevate online presence.

Impasto.io – LinkedIn Outreach

Impasto.io helps boosting your LinkedIn outreach by providing you a set of automatic features for connecting and messaging, analytics service, and consulting package. It lets you add up to ten LinkedIn profiles with a single license and run campaigns simultaniousely.

Automation Features for Sales

Impasto.io offers a robust set of automatic features to speed up your outreach process.

1. Content Finder: All you need to find contact information of your potential customers is to add your LinkedIn search URL or a company domain name. The service will automatically build a contact list for you.
2. Sequence Template: Add you outreach messages to a sequence template with personalization variables and save it for your next campaigns.
3. Team Management: Run any number of campaigns for up to ten LinkedIn profiles. Impasto.io does not require your credentials, it has an extention for connecting your profile with their system via cookies.
4. Statistics and Analytics: Track how people react to your messages with real-time statistics. Impasto.io has the built-in scoring system that shows how many views and clicks your messages get. Also, you can monitor the overall statistics for each campaign or your total score in the funnel mode analytics.

Consulting Package

Even if you are new to sales on LinkedIn you will benefit from the service, as Impasto.io managers provide a guidance through all of the stages of LinkedIn prospecting and outreach.

What is in the package?

• Step-by-step guide on the LinkedIn profile optimization and warm-up.
• The initital message sequence for your first LinkedIn outreach campaign.
• Onboarding guide to start using Impasto.io for LinkedIn sales.
• Customized recommendations and best practicies for boosting sales for your company.

Hootsuite – Social Media Management

Hootsuite emerges as a powerhouse, providing an extensive suite of features for LinkedIn management. Beyond basic scheduling, it empowers users with analytics tools, allowing for data-driven decision-making and campaign refinement.

Features for LinkedIn Management

Hootsuite offers a comprehensive set of features specifically tailored for effective LinkedIn management:

1. Post Scheduling: Hootsuite allows users to schedule LinkedIn posts in advance, ensuring a consistent and strategic presence on the platform.
2. Content Calendar: The platform provides a content calendar for visualizing and planning LinkedIn posts over time, aiding in organized content management.
3. Team Collaboration: Hootsuite facilitates teamwork with collaborative features, enabling multiple users to manage and contribute to LinkedIn activities from a centralized dashboard.
4. Social Listening: Users can monitor LinkedIn for relevant conversations, industry trends, and brand mentions, allowing for timely and informed engagement.

Social Media Scheduling and Analytics Capabilities

1. Multi-Network Management: Hootsuite goes beyond LinkedIn, supporting scheduling and management across various social media platforms, streamlining the overall social media workflow.
2. Analytics Dashboard: The analytics capabilities provide a detailed overview of LinkedIn performance metrics, including engagement, reach, and click-through rates, helping users gauge the effectiveness of their content.
3. Custom Reports: Hootsuite enables the creation of custom reports, allowing users to tailor analytics insights to their specific LinkedIn management goals and key performance indicators.
4. Automated Posting: Users can take advantage of automated posting features, ensuring content is shared at optimal times for maximum audience reach and engagement.

Hootsuite’s combination of scheduling and analytics features makes it a robust choice for businesses aiming to maximize their impact on LinkedIn and other social media platforms.

Buffer – LinkedIn Prowess

Buffer takes the stage with its user-friendly interface and robust LinkedIn posting and scheduling capabilities. Dive deep into performance metrics with Buffer’s analytics tools, gaining insights to optimize your LinkedIn content.

LinkedIn Posting and Scheduling

Buffer excels in simplifying the process of LinkedIn posting and scheduling, providing users with intuitive tools to enhance their social media strategy:

1. User-Friendly Interface: Buffer offers an easy-to-navigate interface for seamless LinkedIn post scheduling, making it accessible for both beginners and experienced users.
2. Content Queues: Users can organize their LinkedIn content using content queues, ensuring a consistent posting schedule for optimal audience engagement.
3. Scheduling Flexibility: Buffer allows users to schedule LinkedIn posts at specific times or utilize the platform’s suggested posting times for increased visibility.
4. Mobile Accessibility: The tool provides mobile applications, enabling users to manage and schedule LinkedIn posts on the go, enhancing flexibility and convenience.

Analytics and Engagement Tracking

1. Post Performance Metrics: Buffer’s analytics feature provides insights into the performance of LinkedIn posts, including reach, clicks, and engagement metrics, allowing users to assess the effectiveness of their content.
2. Top Performing Content: Users can identify top-performing LinkedIn posts, gaining valuable insights into the type of content that resonates most with their audience.
3. Audience Engagement Trends: Buffer’s analytics tools track engagement trends over time, helping users refine their LinkedIn strategy based on audience behavior and preferences.
4. Integration with URL Shorteners: Integration with URL shorteners allows users to track click-through rates on shared links, providing a more comprehensive view of content engagement.

Buffer’s combination of user-friendly posting tools and in-depth analytics capabilities makes it a valuable asset for those seeking to optimize their LinkedIn presence and track the impact of their content.

Sprout Social – LinkedIn Focus

Sprout Social caters to LinkedIn publishing and monitoring needs, ensuring that your brand maintains a strong presence. Additionally, its social listening tools offer a comprehensive approach to brand management on the platform.

LinkedIn Publishing and Monitoring

Sprout Social offers a tailored approach to LinkedIn management, focusing on publishing and real-time monitoring for an enriched social media strategy:

1. Scheduled Publishing: Sprout Social enables users to schedule LinkedIn posts in advance, ensuring a consistent and strategic content calendar.
2. Content Approval Workflow: For collaborative environments, the platform provides a content approval workflow, allowing team members to review and approve LinkedIn posts before they go live.
3. Unified Dashboard: The platform presents a unified dashboard for managing LinkedIn and other social media accounts, streamlining the publishing process for efficient brand management.

Social Listening Tools for Brand Management

1. Brand Mention Monitoring: Sprout Social’s social listening tools track brand mentions on LinkedIn, providing insights into how the brand is perceived and facilitating timely engagement with the audience.
2. Competitor Analysis: Users can monitor competitors’ activities on LinkedIn, gaining valuable competitive intelligence and identifying opportunities to differentiate their brand.
3. Industry Trends Tracking: Sprout Social allows users to stay informed about industry trends by monitoring relevant conversations on LinkedIn, contributing to a proactive and adaptive social media strategy.
4. Sentiment Analysis: The platform provides sentiment analysis tools, helping users gauge the sentiment behind brand mentions on LinkedIn and tailor their responses accordingly.

Sprout Social’s combination of publishing capabilities and robust social listening tools makes it a comprehensive solution for businesses aiming to not only manage their LinkedIn presence effectively but also stay attuned to industry trends and audience sentiment.

SocialBee -Automation Excellence

SocialBee stands out with its emphasis on LinkedIn automation and scheduling. Elevate your content strategy with its content categorization and recycling features, ensuring a consistent and engaging online presence.

LinkedIn Automation and Scheduling

SocialBee stands out with its emphasis on LinkedIn automation and scheduling, providing users with tools to streamline their social media efforts:

1. Automated Posting: SocialBee allows users to automate the posting of content on LinkedIn, ensuring a consistent and regular presence without manual intervention.
2. Category-Based Scheduling: Users can organize content into categories, allowing for targeted scheduling based on themes, topics, or audience segments.
3. Evergreen Posting: SocialBee facilitates evergreen posting, automatically recycling and reposting content at specified intervals, maximizing its longevity and reach.
4. Schedule Customization: The platform offers flexibility in scheduling, allowing users to customize posting schedules based on optimal times for audience engagement.

Content Categorization and Recycling

1. Content Libraries: SocialBee provides content libraries where users can categorize and organize their LinkedIn content, streamlining the content creation and scheduling process.
2. Category-based Recycling: Users can recycle content by category, ensuring that evergreen or seasonal content is strategically reposted to maintain visibility and engagement.
3. Audience Targeting: The ability to categorize content allows for precise audience targeting, tailoring posts to specific segments and optimizing engagement.
4. Performance Tracking: SocialBee’s analytics tools provide insights into the performance of recycled content, helping users refine their content strategy over time.

SocialBee’s unique combination of automation, scheduling, and content categorization features makes it a valuable asset for users seeking an organized and efficient approach to LinkedIn management.

MeetEdgar – Scheduling Simplicity

MeetEdgar simplifies LinkedIn post scheduling and automation. What sets it apart is the library feature, enabling users to organize and share content strategically, enhancing the overall impact of their LinkedIn presence.

LinkedIn Post Scheduling and Automation

MeetEdgar specializes in simplifying LinkedIn post scheduling and automation, providing users with tools to streamline their social media workflow:

1. Scheduling Flexibility: MeetEdgar allows users to schedule LinkedIn posts in advance, providing flexibility to plan and maintain a consistent posting schedule.
2. Automated Posting: The platform offers automated posting features, ensuring that scheduled content is shared on LinkedIn without manual intervention, saving time and effort.
3. Queue Management: MeetEdgar employs a queue system, automatically recycling and reposting content at intervals specified by the user, maximizing the visibility and longevity of posts.
4. Category-based Scheduling: Users can categorize content, allowing for targeted and strategic scheduling based on themes, topics, or audience preferences.

Library Feature for Content Organization

1. Content Library: MeetEdgar provides a library feature where users can organize and categorize their LinkedIn content. This library acts as a centralized hub for managing a diverse range of posts.
2. Content Variety: Users can store a variety of content types in the library, ranging from blog posts and articles to images and quotes, facilitating a well-rounded and engaging content strategy.
3. Easy Retrieval: The library’s organizational structure makes it easy for users to retrieve and reuse content, promoting efficiency in content creation and scheduling.
4. Tagging System: MeetEdgar often incorporates a tagging system within the library, allowing users to label and organize content based on keywords or themes, further enhancing content organization.

MeetEdgar’s combination of LinkedIn post scheduling, automation, and a robust content library feature makes it a valuable tool for those seeking a streamlined approach to content management and posting on the LinkedIn platform.

Zoho Social – Seamless Integration

Zoho Social seamlessly integrates LinkedIn posting and analytics. With CRM integration, this tool streamlines communication and strengthens customer relationships, making it an all-encompassing solution for social media management.

LinkedIn Posting and Analytics

Zoho Social provides a comprehensive solution for LinkedIn posting and analytics, empowering users to manage and optimize their presence on the platform:

1. Scheduled Posting: Zoho Social allows users to schedule LinkedIn posts, ensuring a consistent and timely presence on the platform.
2. Post Analytics: The platform provides detailed analytics on LinkedIn post performance, including engagement metrics, reach, and audience interactions, facilitating data-driven decision-making.
3. Content Categorization: Zoho Social often includes features for categorizing and organizing LinkedIn content, promoting a structured approach to content management.
4. Customizable Posting Schedule: Users can customize posting schedules based on optimal times for their target audience, maximizing visibility and engagement.

CRM Integration for Streamlined Communication

1. Unified Communication Hub: Zoho Social integrates seamlessly with Customer Relationship Management (CRM) systems, providing a unified hub for managing LinkedIn communications and interactions.
2. Contact Segmentation: The CRM integration allows for efficient contact segmentation, enabling users to tailor their LinkedIn communications based on customer preferences, behaviors, or demographics.
3. Lead Tracking: Zoho Social often includes lead tracking features within the CRM, allowing businesses to monitor LinkedIn interactions that contribute to lead generation and customer acquisition.
4. Collaborative Communication: The integration enhances collaborative communication by providing a centralized platform where team members can access and contribute to LinkedIn-related CRM data.

Zoho Social’s combination of LinkedIn posting and analytics, coupled with CRM integration, offers users a comprehensive solution for managing their LinkedIn presence, communicating with their audience, and leveraging customer relationship insights for strategic decision-making.

CoSchedule – Editorial Finesse

CoSchedule takes LinkedIn management up a notch with its editorial calendar. Collaborative features empower teams to coordinate effectively, ensuring a cohesive content strategy that aligns with broader business goals.

LinkedIn Editorial Calendar

CoSchedule stands out with its LinkedIn-focused editorial calendar, providing a structured approach to content planning and scheduling on the platform:

1. Centralized Content Planning: CoSchedule offers a centralized hub for planning and organizing LinkedIn content, streamlining the editorial process for efficient content management.
2. Visual Overview: The platform often includes a visual calendar that allows users to see their LinkedIn content schedule at a glance, facilitating strategic planning and coordination.
3. Scheduled Publishing: CoSchedule enables users to schedule LinkedIn posts directly from the editorial calendar, ensuring timely and consistent content delivery.
4. Customizable Content Types: Users can categorize and customize content types within the editorial calendar, allowing for a diverse and well-balanced LinkedIn content strategy.

Collaboration Tools for Team Management

1. Team Communication Hub: CoSchedule provides collaborative tools for team communication, creating a centralized space where team members can coordinate and discuss LinkedIn content strategies.
2. Task Assignment and Tracking: The platform often includes features for assigning tasks related to LinkedIn content creation and posting, allowing team members to track progress and responsibilities.
3. Content Approval Workflow: CoSchedule may offer a content approval workflow, ensuring that LinkedIn posts go through a systematic review process before being published.
4. Shared Analytics and Reporting: The platform facilitates shared analytics and reporting features, allowing team members to assess the performance of LinkedIn content collaboratively and make data-driven decisions.

CoSchedule’s combination of a LinkedIn editorial calendar and collaboration tools makes it a valuable asset for teams aiming to organize their LinkedIn content strategy efficiently, enhance communication, and ensure a cohesive approach to social media management.

Oktopost – B2B Focus

Oktopost specializes in B2B LinkedIn management. Its automation features and emphasis on employee advocacy make it a go-to choice for businesses aiming to maximize their reach within the professional community.

B2B-Focused LinkedIn Management

Oktopost is tailored for B2B (Business-to-Business) LinkedIn management, providing specialized tools and features to address the unique needs of businesses targeting other businesses on the platform:

1. Targeted Content: Oktopost facilitates the creation and scheduling of content specifically designed for B2B audiences, ensuring relevance and resonance within the professional community.
2. Lead Generation Tools: The platform often includes lead generation features optimized for B2B interactions on LinkedIn, helping businesses identify and nurture potential clients.
3. Industry-Specific Insights: Oktopost may provide analytics and insights tailored to B2B industries, allowing users to gauge the effectiveness of their LinkedIn strategies within their specific business landscape.
4. Account-Based Marketing (ABM) Integration: Oktopost may integrate with Account-Based Marketing strategies, enabling businesses to align their LinkedIn efforts with targeted account engagement.

Employee Advocacy Features

1. Content Sharing by Employees: Oktopost often includes features that encourage and streamline employee advocacy on LinkedIn. This may involve tools for employees to easily share company content within their networks.
2. Employee Engagement Analytics: The platform may provide analytics on employee advocacy efforts, allowing businesses to measure the impact of employees sharing content on LinkedIn.
3. Training and Onboarding: Oktopost may offer training and onboarding features to educate employees on effective LinkedIn advocacy, ensuring a cohesive and aligned approach across the organization.
4. Compliance and Brand Consistency: The platform may include tools to ensure that employee advocacy aligns with brand guidelines and compliance standards, maintaining a consistent and professional brand image on LinkedIn.

Oktopost’s B2B-focused LinkedIn management and emphasis on employee advocacy make it a valuable tool for businesses aiming to strengthen their presence within the professional community while leveraging the influence of their own team members.

ContentStudio – Versatility Unleashed

ContentStudio stands out for its versatility, offering robust content discovery and curation features. Ideal for multi-channel publishing, it caters to diverse LinkedIn strategies with its comprehensive set of tools.

LinkedIn Content Discovery and Curation

ContentStudio excels in simplifying LinkedIn content discovery and curation, offering tools to streamline the process of finding and sharing relevant content:

1. Content Discovery: The platform provides features to discover trending and industry-specific content on LinkedIn, helping users stay informed and share timely and relevant posts.
2. Topic Curation: Users can curate content based on specific topics, allowing for a focused and curated LinkedIn feed that aligns with their brand and industry.
3. Content Suggestions: ContentStudio often includes algorithms that suggest relevant content for LinkedIn, reducing the time spent searching for valuable posts to share.
4. Content Categorization: Users can categorize discovered and curated content, facilitating organized content management and ensuring a strategic approach to LinkedIn posting.

Multi-Channel Publishing Capabilities

1. Cross-Platform Integration: ContentStudio supports multi-channel publishing, enabling users to share curated content not only on LinkedIn but also across various social media platforms.
2. Scheduling Across Channels: The platform allows users to schedule posts simultaneously on LinkedIn and other integrated channels, promoting a consistent and synchronized content strategy.
3. Customizable Posting Schedules: Users can customize posting schedules for different channels, ensuring optimal posting times and engagement across diverse platforms.
4. Unified Content Calendar: ContentStudio provides a unified content calendar that displays scheduled posts for multiple channels, offering a centralized view for efficient content planning and coordination.

ContentStudio’s focus on content discovery, curation, and multi-channel publishing makes it a valuable tool for users seeking to diversify their content sources and efficiently manage their social media strategy across various platforms, including LinkedIn.

SocialPilot – Collaboration at its Core

SocialPilot excels in LinkedIn post scheduling and analytics. Its emphasis on team collaboration features promotes seamless communication and coordination, enhancing the efficiency of social media management.

LinkedIn Post Scheduling and Analytics

SocialPilot is designed to streamline LinkedIn post scheduling and analytics, offering a range of tools to enhance the efficiency of content management:

• Scheduled Posting: SocialPilot allows users to schedule LinkedIn posts in advance, ensuring a consistent and strategic posting schedule.
• Bulk Scheduling: Users can leverage bulk scheduling features, enabling them to schedule multiple LinkedIn posts simultaneously, saving time and effort.
• Content Calendar: SocialPilot often includes a content calendar, providing users with a visual overview of their scheduled LinkedIn posts and facilitating strategic planning.
• Analytics Dashboard: The platform provides a comprehensive analytics dashboard, offering insights into the performance of LinkedIn posts, including engagement metrics, reach, and clicks.

Team Collaboration Features:

• Team Management: SocialPilot includes features for managing teams, allowing multiple users to collaborate on LinkedIn content creation, scheduling, and monitoring.
• Approval Workflow: The platform often includes an approval workflow, ensuring that LinkedIn posts go through a systematic review process before being published, promoting consistency and quality.
• Collaborative Content Planning: Users can collaborate on content planning and strategy within the platform, fostering a collaborative environment for LinkedIn management.
• Role-Based Access: SocialPilot typically provides role-based access controls, allowing users to define roles and permissions for team members, enhancing security and control.

SocialPilot’s focus on LinkedIn post scheduling, analytics, and team collaboration features makes it a valuable asset for businesses seeking an integrated platform to manage their LinkedIn presence efficiently and collaboratively.

Falcon.io – Unified Social Management

Falcon.io stands tall with detailed LinkedIn engagement tracking. Serving as a unified platform for various social media channels, it provides a holistic approach to social media management, aligning with the diverse needs of businesses.

LinkedIn Engagement Tracking

Falcon.io specializes in providing robust tools for LinkedIn engagement tracking, allowing users to gauge the performance and impact of their content on the platform:

• Real-Time Engagement Monitoring: Falcon.io enables real-time monitoring of LinkedIn engagement metrics, offering insights into likes, comments, shares, and other key indicators.
• Post-Level Analytics: The platform provides post-level analytics for LinkedIn content, allowing users to assess the success of individual posts and optimize their strategy accordingly.
• Audience Interaction Trends: Falcon.io’s engagement tracking tools may include features that track audience interaction trends over time, helping users adapt their content strategy based on audience behavior.

Unified Social Media Management Platform

Conclusion

In conclusion, these top 15 LinkedIn management tools offer a rich tapestry of features to suit diverse business needs. As you embark on optimizing your LinkedIn strategy, choose a tool that aligns with your objectives and witness the transformation of your LinkedIn presence into a powerful asset for your brand.

To summerize, here is a comparison table with pricing and main features of 15 tools from our overview.