Web push notifications have become a critical tool for engaging users, increasing retention, and driving conversions. However, the way businesses collect subscribers directly impacts both opt-in rates and long-term effectiveness.
Most platforms make businesses choose between two flawed approaches:
- One-click subscription maximizes sign-ups but increases the risk of unsubscribes and browser blocks.
- Two-click subscription ensures better compliance and engagement but results in fewer sign-ups.
Until now, companies had no choice but to accept these trade-offs. Gravitec is the first and only platform to eliminate this dilemma with Smart Subscription.
One-Click vs. Two-Click Subscription: A Side-by-Side Comparison
| Parameter | 1-Click Subscription | 2-Click Subscription |
| Mechanism | Users receive a subscription request immediately upon visiting the website. | Users first interact with an on-site element (e.g., a button) before receiving the subscription request. |
| User Experience (UX) | Can be unexpected for users, potentially leading to a negative reaction. | Provides context before the request, increasing trust. |
| Subscription Conversion (Opt-in Rate) | Higher due to simplicity and speed. | Lower due to an extra step but attracts more engaged users. |
| Browser Policies & Compliance | Some browsers limit automatic subscription prompts due to misuse. | Better aligned with modern browser policies requiring user interaction. |
Why Smart Subscription is a Game Changer
Unlike OneSignal, PushEngage, and other platforms that require businesses to manually choose between one-click or two-click subscriptions, Gravitec’s Smart Subscription dynamically adapts in real-time based on user behavior and browser rules.
How It Works:
- If unsubscribe rates are low and user engagement is high, Smart Subscription enables one-click subscription for a set period (e.g., two weeks).
- If unsubscribe rates rise or browser blocks are detected, it automatically switches to two-click subscription to maintain compliance and stability.
- Default allocation:
- 30% of users see one-click subscription
- 70% of users see two-click subscription
- New Gravitec customers start with a safer 80/20 ratio favoring two-click.
- Clients have full control and can manually adjust Smart Subscription settings via the Gravitec dashboard.
How Much More Subscribers Can You Get?
- One-click subscription increases sign-ups by up to 600% compared to two-click.
- Smart Subscription users gain 60-200% more subscribers than those using only two-click opt-ins.
- A site with 10,000 visitors per month can convert 3% to 15% of its audience into subscribers.
The Real Impact of Smart Subscription
✅ Maximizes subscriber growth without violating browser policies.
✅ Reduces opt-outs by showing the right subscription method at the right time.
✅ Optimizes engagement by balancing conversion rates and subscriber quality.
How Gravitec Stands Out vs. Competitors
| Feature | Gravitec | OneSignal | PushEngage |
| Dynamic Switching | ✅ Yes – Automated | ❌ No – Manual selection | ❌ No – Manual selection |
| Real-Time Performance Tracking | ✅ Yes | ❌ No | ❌ No |
| Full Control for Clients | ✅ Yes | ✅ Partial | ✅ Partial |
| Optimized for Browser Policies | ✅ Yes | ❌ No | ❌ No |
| Higher Subscriber Growth | ✅ Yes – 20-30% More | ❌ No | ❌ No |
Unlike other platforms, Gravitec is the only provider that offers fully automated switching between one-click and two-click subscriptions. No more guesswork—just data-driven optimization for maximum growth and compliance.
Who Benefits from Smart Subscription?
- E-commerce & SaaS – More push subscribers, more traffic, more sales.
- Media & Publishers – Higher opt-in rates and engagement without risking browser bans.
- Marketers & Website Owners – More push notification subscribers mean higher retention and better ROI.
Real ROI: Why You Need Smart Subscription
- Web push notifications deliver an ROI of up to 3500% – far exceeding email marketing (122%).
- Web push has an average CTR of 12%, significantly outperforming email open rates (15-30%).
- Segmentation & personalization further boost engagement and revenue.
Get Started Today!
Gravitec is the first and only platform to offer automated, data-driven web push subscription management. No other service gives you this level of control, compliance, and subscriber growth. Don’t fall behind – start using Smart Subscription today and watch your subscriber base grow!
