If you’re serious about making an impact on LinkedIn, you can’t afford to publish your content at any old time. You need to know the exact moments when your audience is most active, and that’s where we come in. We have put together this article, filled with hard facts backed by extensive research. We will guide you through the latest studies, unlocking the LinkedIn golden hours that will ensure your content resonates with the right audience at the right moment. By following our comprehensive guide, you will not only understand the dynamics of LinkedIn visibility but also harness the power of timing to elevate your engagement and achieve success in the digital professional landscape.

When is the best time to post on LinkedIn?

So, you’ve crafted the ideal content calendar for keeping your LinkedIn audience engaged, but the million-dollar question looms large: When is the optimal time to hit that “Publish” button for maximum impact? By posting your content on LinkedIn at the right time, you can increase your visibility, engagement, capture the attention of your target audience and make the most out of your content.

According to the latest research conducted by Jacinda Santora, the ideal time slots for posting on LinkedIn (for the US) are as follows:

best time to post on linkedin

Here are some other recommendations based on different studies:

  • HubSpot: Suggests optimal posting times between 9 AM – 12 PM, 12 PM – 3 PM, and 3 PM – 6 PM, with Mondays, Wednesdays, and Tuesdays being the most favorable days.
  • SproutSocial: Highlights Tuesdays, Wednesdays, and Thursdays from 10 a.m. to noon as prime posting slots.
  • Buffer: Recommends posting on Wednesday at 8 AM, 9 AM, 10 AM, 12 PM, 3 PM; Thursday at 9 AM, 10 AM, 1 PM, 2 PM; and Friday at 9 AM, 11 AM, 12 PM.

While these time slots serve as a general guideline, keep in mind that the optimal time to publish content may vary based on several factors. Take into account your target audience’s location, industry, and the type of content you are sharing to ensure you are posting at the right time for maximum impact.

Important Factors to Keep in Mind When Seeking Optimal Posting Times on LinkedIn

  1. Day of the Week:
    • Wednesday, Thursday, and Friday emerge as the most favorable days for engagement, with Wednesdays witnessing the highest level of interaction.
    • Understandably, Saturdays and Sundays experience lower usage and engagement, reflecting the professional nature of the platform.
  2. Breaks in the Workday:
    • LinkedIn’s usage aligns with traditional business hours, with engagement peaking during natural breaks, such as lunchtime and the end of the workday.
  3. Use Time Zones to Your Advantage:
    • Consideration of time zones is crucial, especially for regional, national, or global brands. However, it’s recommended to schedule content based on the largest segment of your audience to avoid algorithmic penalties.
  4. Follow Your Specific Audience:
    • Tailor your posting schedule based on your audience’s behavior, active hours, and content preferences. Social media analytics and listening tools can provide valuable insights in this regard.
  5. Frequency of Posting:
    • Striking a balance is key. The ideal posting frequency on LinkedIn ranges from two to five times per week, with caution against posting more than once per weekday to avoid algorithmic consequences.
  6. Different Sectors Prefer Posts at Different Times:
    • Consider your industry when determining the best posting times. For instance, B2B businesses may find success before work, at lunch, or post-evening commute, while B2C businesses shine during lunch breaks.

LinkedIn Algorithm and Visibility: Understanding the Mechanics

LinkedIn’s algorithm plays a crucial role in determining the visibility of your content on the platform. Understanding its intricacies and preferences is essential for optimizing your strategy for increased reach and engagement.

Overview of the Algorithm and Its Preference for Recent and Engaging Content

  • Relevance and Recency:  The LinkedIn algorithm prioritizes relevance and recency. Recent posts tend to receive more visibility, so you should stay active with consistent posting to keep your content in the algorithm’s radar.
  • Engagement Metrics: Engagement metrics such as likes, comments, and shares are crucial indicators of content quality. The algorithm favors content that elicits meaningful interactions, interpreting such engagement as a sign of value to the audience.
  • Personalized Feed: LinkedIn’s algorithm tailors users’ feeds based on their interests and engagement history. Content that aligns with users’ preferences and previous interactions is more likely to surface on their feeds.
  • Diverse Content Formats: The algorithm appreciates diversity in content formats. Incorporating a mix of text posts, images, videos, and articles can enhance the visibility of your profile, as different users engage with various types of content.
  • Hashtags and Keywords: Strategic use of relevant hashtags and keywords increases the discoverability of your content. The algorithm identifies and categorizes content based on these elements, improving its chances of appearing in targeted searches.

Strategies to Leverage Peak Activity for Increased Visibility

  1. Understand Your Audience’s Active Times: Utilize LinkedIn analytics to identify when your audience is most active. Align your posting schedule with these peak times to increase the likelihood of immediate engagement.
  2. Consistent Posting Schedule: Regularity matters. Establish a consistent posting schedule to maintain a visible presence in your network’s feeds. This helps in building a routine for your audience and improves your content’s chances of being noticed.
  3. Engage with Your Network: Actively engage with your connections and followers. Respond to comments on your posts, participate in discussions, and share relevant content from others. Engaging with your network signals to the algorithm that you’re contributing to a vibrant community.
  4. Create Shareable Content: Craft content that encourages sharing. The algorithm recognizes shared content as valuable, expanding its reach beyond your immediate network.
  5. Experiment with Content Formats: Diversify your content formats to cater to a broader audience. Test and analyze the performance of text posts, images, videos, and articles to understand what resonates best with your audience.
  6. Utilize LinkedIn Features: Take advantage of LinkedIn features like polls, LinkedIn Live, and document sharing. The algorithm often gives visibility to content using these features, contributing to increased engagement.

To Sum Up

Peak activity is your ally, and we’ve armed you with strategies to seize it. Understand when your audience is most receptive, establish a consistent posting schedule, and actively engage with your network. Craft content that beckons to be shared, diversify your formats, and explore LinkedIn features that amplify your reach.

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